For those of you who do not know, I have an online Periscope Show called, “Book Journey Mentor” Uncut on WOWTV (Women of Worth TV) Women of Worth TV is a highly successful channel on Periscope set up by my very first mentee, Janine Cummings who is now UK No1 Female Live Streaming and Social Media Media Strategist and Author of Everything.
Book Journey Mentor Uncut is all about providing insight tips and advice into the self-publishing and writing process as well as a platform to interview, showcase and promote new and upcoming authors. Tune in every Tues 7pm GMT/2pm EST. You can watch by following @womenofworthtv on Twitter and view via Periscope or Twitter
My 1ST Show: 3 Essential Tips Before Publishing
3 Essential Tips Before Publishing
- Know Your “why”
Everyone has a story inside; a unique journey and purpose. We all have our reasons for wanting to do things and a desire to fulfil goals and dreams in our lives. But what is our “why?” Simon Sinek, visionary and author of “ Start with Why ,” believes that success does not stem from what we do but why are doing it. So many of us go to work every day with no idea as to why and end up feeling unfulfilled when we know why we are doing it and are more than comfortable with the answer, we are in a much better position to connect, inspire and empower others.
What is your book’s raison d’etre?
Three important questions to consider before you read any further are.
1. What is your “why?” Why are you writing the book?
2. What is the message you want to convey?
3. What impact do you want your book to have on the reader?
These three questions are key to aligning your book, your message and your raison d’etre/purpose with your valuable readers. If you are unsure, find a trusted friend or loved one and ask them to support you in
2. Create a Clear Vision
We must remember that our book is not just a way to get our message out there but also a marketing tool. It is important to think about what we want our book to do for us. Having a book can open many doors so it is essential we know what doors we want it to open. Have a think about what organisations you may want to approach, what JVs (Joint Ventures) you may want to create, what events you wish to speak at or press you can see your book featuring in. Make sure though that these are all in alignment with your vision, mission, why and purpose. For example, I was approached by a glossy magazine having heard of my book Mr. Wrong. They wanted me to “dish the dirt” on exes and send in pixelated images of myself with them to feature in their magazine. Had they read the book, they would have realised that it was not about scandal but more so about accepting responsibility for choices we have made and forgiving ourselves in order to make better choices. Whilst this would have boosted my readership or visibility, it was more important to me to attract the right audience and opportunities that were in alignment with my core values and mission. When you are clear about your values, vision, mission, why and purpose you will attract the right opportunities for you and weed out the ones that are not. Integrity is key.
3. Know Your Audience
Many aspiring authors I speak to say that their audience is women. That may be true but the more specific about your audience you can be, the more likely you are to serve them well. There are 3.52billion women in the world. Is you book for ALL of them? What are their interests, employment status, background, culture, beliefs, pain points? What problems are you solving for them if any? What things make them laugh, entertain them make them think? Where do they hangout. If you want to have a successful book and ensure it reaches the right hands, research is key. Find out exactly WHO your audience is and find out where you can find them. Wherever it is, you and your book should be there too!
To get an interview on Book Journey Mentor Uncut, message us at firstname.lastname@example.org with the subject line WOWTV together with your bio, headshot and PDF of your book.
AKA The Book Journey Mentor
“Be the author of your own destiny.”